September 16, 2020 News, press release

Furniture Club Focuses On Customer Target Groups And New Media

Resolutions of the annual general meeting on September 1st, 2020 in Melle

At the annual general meeting of Furniture Club on September 1st, 2020 in Melle, all members were in agreement. The path that has already been taken has proven its worth and should be strengthened, namely to address international customers in a targeted manner through the competencies of member companies in various fields. Examples of such areas of expertise are high-quality furniture for retail, innovations from suppliers for the furniture industry and interior design, or furnishing solutions for micro-apartments, hotels, contract business or ships.

The changed framework conditions for international cooperation under COVID-19 have contributed to the fact that new media are being employed more readily and in a more diverse way for customer contact and for exchange among the members. The redesigned homepage and a stronger presence of Furniture Club on LinkedIn should add to this. Sales implement digital tools more and more, too. The private real estate working group, e.g., is developing a joint virtual reality solution for the presentation of member competencies when setting up micro-apartments.

Since travel to interesting foreign markets will remain restricted until further notice, video conferences shall help to deepen or expand international contacts, including both existing partners on site as well as selected customers, for example in South Africa, Russia and Scandinavia. In addition, the Furniture Club members intend to share their sales experts more widely to develop new markets.

 

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Resolutions of the annual general meeting on September 1st, 2020 in Melle

At the annual general meeting of Furniture Club on September 1st, 2020 in…

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